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Posts: 150
In response to
"
That still doesn't translate to huge marketing campaign for one vs. dump in 300 theatres for another.
"
by
Inigo
It wasn't dumped into theaters. That was all the screens they could get.
Posted by
David (aka David)
Mar 16 '14, 09:52
Exhibitors were not in a hurry to hit themselves with their own comet.
Responses:
Exactly. WB had to rent the screens from the theater chains. -- nm
-
Roger More
Mar 16, 12:41
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