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In response to "I would guess too that exhibitors could have gotten two shows of mal in (7-1130pm) and only one of longer movies. that 7pm start is a big deal I think -- nm" by the mystifying virtuoso

I honestly don't think so. If you look at Roger More's chart, I see no real correlation between 7pm shows, and lower weekend totals comparatively.

It appears to me like the films that have 7pm and 8pm shows have around the same weekend multiplier as those that have midnights only - especially when looking at children's films.

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