ST Alpha - "Your subject line is 100% true. But if it destroys loyalty, is it worth it?" (Reading a Post)

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Your subject line is 100% true. But if it destroys loyalty, is it worth it?

Posted by ty97 Jun 10 '14, 07:42

There are options, for many travelers (especially lower end elites) to not be loyal to an airline. They can fly the LCCs. Or they can fly whoever is cheapest and ignore loyalty all together. Losing that loyalty will hurt the major airlines.

Gutting FF earning (on top of gutting FF redemptions, reduced capacity, and skyrocketing prices) seems like an (unnecessary) step too far that could backfire from a loyalty perspective.

But hey, I'm not paid big bucks to be the CEO in an oligopily industry.

Responses:

[deleted] 3
- Mattering less means it still matters though. -- nm - ty97 Jun 10, 07:55 2
  - [deleted] 1
    - Everything you are saying is correct. i am saying that I *don't* think the offset will work out that way. -- nm - ty97 Jun 10, 08:15
And specific to United, this is brutal and terrible timing. They are bleeding FFs and money - ty97 Jun 10, 07:43 1
- The more I think about it, this really does seem like the worst time for UA (specifically) to adopt this change. - ty97 Jun 10, 07:57

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Your subject line is 100% true. But if it destroys loyalty, is it worth it?

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