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In response to "The NBA is moving their logo to the back of the jersey, above the player's name. People think this is the first step to ads on the jerseys. " by Krusty

you'll get used to it. just like people got used to ads along walls of playing fields and stadiums being named after corporations...

they know it won't make too many people stop watching (if any), and if you look at the history of sport over the last fifty years or so this kind of creeping corporatism is pretty much inevitable.

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