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Dignan, as RogerMore said, the first weekend audience is (for varying reasons) the most motivated to see the movie.

I am not saying that the audience score will drop. (my personal gut feel, based solely on my unvalidated guess of how the audience review rating pattern plays out, is that it probably will degrade a little with a time. But I haven't confirmed this pattern so I'm not formally predicting/saying it will drop).

What I am hanging my hat on right now is that there are different audience sectors for each movie. For lack of a better grouping, let's call them:
Group 1 - sees movie opening weekend
Group 2 - sees movie
Group 3 - sees moving immediately/quickly after it becomes available on DVD/VOD/streaming
Group 4 - sees movies eventually

I do not have any stats to go on, so this is all gut but my theory is that, for any given movie, there is a variation in the reception/score from those different groups. For some movies that variation may be great, for others much smaller. There will likely be some movies where the scoring is pretty even across the groups, but I expect that's a small subset of movies.

So what I'm saying, for now, is that we only have ratings from Group 1. If my theory is right, that different groups receive movies differently, that could impact the score (assuming this is not one of those movies where each group receives the movie roughly evenly)


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