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In response to "If they each brought in (a big if but) $1B, that's hardly insignicant. -- nm" by zork

I presume you mean in box office. Keep in mind that billion dollar films are lucky to have profit margins in the range of 25%.

For a company with $50 billion in annual revenue, it's not a lot of impact on the bottom line. Toy sales and amusement park factors can move the dial a lot, though. And part of the reason I have been thinking about this is because Disney finally acknowledged their intentions for Star Wars rides today.

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