ST Alpha - "The framing of a windfall is important, too: a recent study by the business professors Nicholas Epley and Ayelet Gneezy showed that when a tax rebate " (Reading a Post)

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The framing of a windfall is important, too: a recent study by the business professors Nicholas Epley and Ayelet Gneezy showed that when a tax rebate

Posted by Loyola Mar 11 '09, 11:11

was presented as a bonus it was more likely to be spent than when it was presented as a refund."

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