ST Alpha - "I've been watching Rogers grow their sports branding for almost a decade. The big push came in 2010 though." (Reading a Post)

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In response to "Rogers doesn't feel like the underdog in this area. I guess they didn't expect the City/NHL deal when that agreement was made. -- nm" by zork

I've been watching Rogers grow their sports branding for almost a decade. The big push came in 2010 though.

Posted by Name Withheld By Request (aka BlueKopo) Aug 25 '14, 08:29

That's when they launched the magazine, rebranded the channels' looks, bought the Curling Grand Slam tour and started plotting to score the NHL deal they landed. It was a targeted strategy to overtake TSN. Considering the size of TSN five years ago, that's not nothing to see them now be (somewhat) successful.

Responses:

Rogers is the company that basically patented the idea of "you'll pay more for less and like it!" -- nm - Reagen Aug 25, 08:33 2
- Well, it's not like Bell has been any great shakes either. And Roger's content *has* improved. - Name Withheld By Request Aug 25, 08:37
- but here are some extra places on the dial for the Shopping Channel for you! -- nm - zork Aug 25, 08:37
TSN must be grateful that SN did the multi-channels first since they got roped into making them regional. The TSN channels are all national. -- nm - zork Aug 25, 08:31 1
- My understanding is that they are nominally regional. (TSN3 is said to be for Manitoba, Saskatchewan and the Territories.) But in today's cable age... - Name Withheld By Request Aug 25, 08:33

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I've been watching Rogers grow their sports branding for almost a decade. The big push came in 2010 though.

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