I'm surprised networks don't try and push VOD more.
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I think a lot of the producers are also being too petty over the results of the last writer's strike. Before that, many shows (at least, those that had episodes online) had the full current season available on the network's website. And why wouldn't they, they didn't have to pay the writers (and maybe not the actors) any royalties. Then the strike, and writers got royalties with some conditions. Conditions that make it less rewarding to keep shows streaming after either a certain time period or after a certain number of episodes. Which is why most streaming (and cable on demand) only has about 5 episodes back.
Where they fail is that more people are watching tv that way now, the writer's strike happened near the start of people doing this. And with many people dvring shows, they just skip through the ads. Most streaming shows or those that you watch on your cable's on demand have fewer ads, but you can't skip through them. So you know that every viewer why watches, has to watch those ads. Not to mention all the ad revenue generated by banner ads (since most require you to turn off ad blocking software to watch). And the ability to promote their other shows, especially if they follow most other online places and add a suggestion of "people who watched x also watched y." With a link directly to the other shows.
Plus, most of the people watching that way are the people in the demos they covet. Or the people who will soon be in the demos they covet. They need to get away from the Nielsen ratings being the be-all end-all of determining a show's success.
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