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In response to "Another issue though is the monetization. The number of people watching a specific show is not necessarily an indication of how much money it's making" by Guigue

It's a fascinating breakdown of the numbers, but you're right. But it also means that we need new means of monetizing content.

so long as advertisers are hellbent on live +sd and live +3, they're only going to see the effectiveness of their advertising diminish.

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