ST Alpha - "On the surface this makes sense to me. They would want to get a foothold in the country before setting up a whole online distribution center model. -- nm" (Reading a Post)

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In response to "the other big thing about Target Canada - their website was Fing terrible. No products on it at all. Just their flyer" by Beaker

On the surface this makes sense to me. They would want to get a foothold in the country before setting up a whole online distribution center model. -- nm

Posted by ty97 Jan 16 '15, 05:25

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Responses:

It sounds backwards to me. A chain store is going to rely on distribution. Why not leverage that into online sales from the get-go? - Roger More Jan 16, 05:39 4
- Target had 133 stores in Canada and only needed a distribution model (and related inventory) to cover that limited number of stores - ty97 Jan 16, 05:42 3
  - But if you're entering a new market with existing competitors and not meeting customer expectations... - Roger More Jan 16, 06:50
  - even if they didn't do shipping, just have their inventory on their site. Alot of complaints from people I know about it -- nm - Beaker Jan 16, 05:54 1
    - But again, that's a heavy infrastructure expense to implement. - ty97 Jan 16, 05:56
This satire site article nails it down pretty well. -- (link) - Shaun Jan 16, 05:30 5
- The Manatee is great -- nm - Beaker Jan 16, 05:55 2
  - It's always funny when people get busted thinking it's a real site. -- nm - Shaun Jan 16, 05:56 1
    - yup. Their 4 PM curfew for Halloween story was fantastic in getting people to freak out -- nm - Beaker Jan 16, 05:57
- I think the satire site misses the point that this model works exceedingly well for Target in the US. - ty97 Jan 16, 05:40 1
  - "Americans, on the other hand, will buy anything as long as it’s surrounded by bright-red logos and the illusion of quality.” -- nm - Shaun Jan 16, 05:49

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