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In response to "true. he could have used data from dozens of other similar campaigns other companys did -- nm" by Peglegpete

What in the blue bloody blazes are you two talking about? It's Twitter. There will always be idiots on Twitter, everybody knows that

Having the social media campaign still allows the company a chance (not saying a guaranteed chance, but a chance) to spin their message and lead the discussion. Are you guys saying companies should not have SM campaigns? Just give up on ever trying to have a hashtag, etc?

Having a high profile on Twitter always results in some bad. So yeah, you can have a story like this linked one that says "Oh BTW, this bad thing happened." Is it possible, just slightly, that deleting a Twitter account is a huge non-story?


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