ST Alpha - "I love how HEB (where I work) has decided to take away *all* Blue Bell items even though the recall is only on some. " (Reading a Post)

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I love how HEB (where I work) has decided to take away all Blue Bell items even though the recall is only on some.

Posted by Qale (aka Qale) Apr 8 '15, 13:08

That's one way to force upon your store brand to consumers.

Responses:

its about potential liability - Epiphany Apr 8, 13:14 4
- I definitely get that. But there has been a pretty intense rivalry between HEB and Blue Bells brands. - Qale Apr 8, 13:17 3
  - interesting. so taking advantage - clearly. How does Blue Bell get their market share back? -- nm - Epiphany Apr 8, 13:28 2
    - Couponing would do it easy. Put out the BOGO with special mention that they thank their customers for their loyalty during this unprecedented recall. -- nm - Qale Apr 8, 13:32 1
      - that plus a blue bell truck handing out samples w/coupons at stores and outside sports stadiums -- nm - zeitgeist roaming the dark galaxy Apr 8, 13:43
I've heard other stores doing the same thing. My guess is that since it is in multiple plants now they want to make sure that nothing else is affected -- nm - spamlet Apr 8, 13:12
Pippy knows all about the HEB....heh - budice Apr 8, 13:10
We were discussing that when I was in TX this past weekend. Apparently it's their standard approach. -- nm - ty97 Apr 8, 13:10
and from 1 specific dairy. they own several. -- nm - Peglegpete Apr 8, 13:10

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