ST Alpha - "interesting. so taking advantage - clearly. How does Blue Bell get their market share back? -- nm" (Reading a Post)

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In response to "I definitely get that. But there has been a pretty intense rivalry between HEB and Blue Bells brands. " by Qale

interesting. so taking advantage - clearly. How does Blue Bell get their market share back? -- nm

Posted by Epiphany (aka Epiphany) Apr 8 '15, 13:28

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Couponing would do it easy. Put out the BOGO with special mention that they thank their customers for their loyalty during this unprecedented recall. -- nm - Qale Apr 8, 13:32 1
- that plus a blue bell truck handing out samples w/coupons at stores and outside sports stadiums -- nm - zeitgeist roaming the dark galaxy Apr 8, 13:43

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