The Averngers 2 OW reminds me a lot of Iron Man 2's opening weekend.
Posted by
Roger More (aka rogermore)
May 4 '15, 11:08
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About a week before the movie opened, there was a feeling that the sky was the limit.
And then when it opened, it was huge, but it was also below all of the published expectations, so it felt soft.
It was as though the marketing campaign, interest all peaked a week too early, and then people thought "hang on, I've basically seen this movie before. Do I really want to put up with all the crowds and standing in line to see it?"
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