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In response to "the social/community part, but some of what they've tried has been a turnoff for many - attempts at teaching NLP and other methods by people not" by b.

I'm sure plenty of people have been turned off, but maybe those aren't the target customers? (People willing to pay more, and who will stay in the

program for years)

It reminds me of when my wife joined a gym just so she could have somewhere to exercise over the winter. She took out a three-month membership and immediately they wanted her to sign up to a program and meet with a dietician and write out a list of everything she ate and get feedback on that.

She was turned off by that - but she was only going to use the gym from December to February and come March she would be exercising outside. The people the gym makes money from are the people who have a relationship with the gym, who have as part of a fixed routine, who are willing to sign up to goals and performance monitoring, who use it year-round, who pay for extra services like personal training, etc

(Anyway, she ended up having to dodge pushy phone calls for months)


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