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In response to "I'm only half joking when I suggest that when you have an established brand, all you need to do is -- (edited)" by Tim

it's true, all they have to do is pull the puppet strings. though i'd imagine a lot of the marketing $ is actually being spent overseas....

the american audience is probably pretty saturated at this point, but i imagine disney sees large international audiences that have the potential for growth so they can just globally license all this shit for the next few decades

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