ST Alpha - ""Quality is irrelevant" isn't in question. But I disagree that "hype" is what's important here. Enthusiasm is a slightly different beast and" (Reading a Post)

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In response to "that you can't get past 100 on the hype-meter." by Reagen

"Quality is irrelevant" isn't in question. But I disagree that "hype" is what's important here. Enthusiasm is a slightly different beast and

Posted by TWuGbacca (aka TWuG) Dec 12 '15, 15:13

I think that while the hype may be pegged at 100%, enthusiasm is higher for this movie than the prequels precisely because it looks to tick the boxes the prequels missed.

And enthusiasm is what will sell the tickets. And it's enthusiasm that will plummet if the wom is bad. Especially in light of the prequels.

The Force Awakens is getting the benefit of the doubt, but will lose it much, much faster than the prequels if it disappoints.

Responses:

you're speaking about it like those are two different concepts. - Reagen Dec 12, 15:19 18
- Then we are using hype in different ways. Fandom is responsible for enthusiasm. The studio and all the tie-in advertising is what I think of as the - TWuGbacca Dec 12, 15:24 17
  - I mean it's 16 years later and a different box office environment, so yeah, of course - Reagen Dec 12, 15:27 16
    - We'll see. I'm sure everyone will be able to point to some group's "expectations" and say "see? way over/under reality". - TWuGbacca Dec 12, 15:30 15
      - A month ago, stories existed saying an opening of 300mil was on the table. Now, the guesses are 195 or so with a screen value record. - Will Hunting Dec 12, 15:41
      - In the same way I expect to have whatever number it makes opening weekend thrown at me with a "See?!?!" while it completely misses the point of what - Reagen Dec 12, 15:40 13
        
        Usually I don't have too much trouble understanding your point, but I really am struggling to get what you mean - TWuGbacca Dec 12, 15:44 12
        
        also to note: - Reagen Dec 12, 15:59
        
        that the assumption that this film will walk to records is just as flawed as it was with TPM. -- (edited) - Reagen Dec 12, 15:49 10
        
        This has been said of just about every film that has taken a record or records. - TWuGbacca Dec 12, 16:01 8
        
        If I could sum this up into one thing, it's this: - Reagen Dec 12, 16:05 7
        
        Then we fundamentally disagree. I think this film shows that there is indeed "one louder". - TWuGbacca Dec 12, 16:13 6
        
        and I think Star Wars fans are making exactly the same mistake as they did last time - Reagen Dec 12, 16:16 5
        
        In looking at the types of films that have held the box office records of late: Avengers, Jurassic Park, etc, I think SW fans *are* kings of the hill. - TWuGbacca Dec 12, 16:25 4
        
        then why didn't TPM beat The Lost World? -- nm - Reagen Dec 12, 16:30 2
        
        Beats me. But that was a long while ago, culture-wise. Maybe dinosaur geeks and SW geeks had less overlap? - TWuGbacca Dec 12, 16:37 1
        
        Some people seem to think they're looking at this situation as the bottom case. It's not. The bottom case is Batman Begins. -- nm - Reagen Dec 12, 16:42
        
        And there are plenty of Star Wars geeks that aren't the usual SciFi geeks. It goes beyond the usual fangirls and boys. And not one age category. -- nm - toblr.2 Dec 12, 16:28
        
        It's already set records. And a time of year when families traditionally go to movies together doesn't seem like a huge penalty. -- nm - toblr.2 Dec 12, 15:58

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"Quality is irrelevant" isn't in question. But I disagree that "hype" is what's important here. Enthusiasm is a slightly different beast and

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