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In response to "I'll put it at $240m -- nm" by Mel Profitine

I could anticipate a conversation here late Friday or early Saturday akin to the one we had with the first Spider-man

Posted by Mel Profitine (aka mel profit) Dec 16 '15, 11:23

when we were all amazed.

I think the expectation is that it breaks the record and does it handily. If it doesn't do either of those I think the perception will be that it under performed.

Responses:

It shouldn't be. The December record is $86 million. It's already broken that with presales. -- nm - David Dec 16, 11:26 16
- You know what else had massive pre sales? - Lukola Skywalker Dec 16, 11:34 10
  - Oops. Force of habit. - Lukola Skywalker Dec 16, 11:34 8
    - I vaguely recall writing some controversial columns about that. -- nm - David Dec 16, 11:35 7
      - There is a chance that the level of presales for SW cannot be directly compared with presales for JW. - Lukola Skywalker Dec 16, 11:42 6
        
        My company has bought out 4 entire theaters/showings, and using it as a holiday party. - Jax Pavan Dec 16, 11:59 3
        
        [deleted]
        
        You worked for them in 1993? -- nm - Spawn Solo Dec 16, 12:00 1
        
        Well, the didn't in 1993 either, so it stands. -- nm - Jax Pavan Dec 16, 12:01
        
        That's right. Star Wars fans want to buy early. -- nm - David Dec 16, 11:49 1
        
        I agree with this. -- nm - ML Dec 16, 11:51
  - Nah. - David Dec 16, 11:34
- But as Will mentioned this morning - any talk about the number, especially if it blows by records, has baked into it special positive circumstances. -- nm - Mel Profitine Dec 16, 11:29 4
  - As I mentioned the other day, I expect Disney to trumpet the global take if it fails to break the domestic record. - David Dec 16, 11:33 2
    - I think a pre-sale record break is noteworthy, perhaps even to the masses but 2 things... - Mel Profitine Dec 16, 11:41 1
      - If Star Wars break the record, it's stunningly impressive. - David Dec 16, 12:04
  - therefor the pre-sale numbers don't blow passed everyone's expectations. - Mel Profitine Dec 16, 11:31
right, i think it if comes in at 195 or something people will think it failed. when, in fact, that's a huge huge number. -- nm - Landie Calrissian Dec 16, 11:24 1
- Only, what, 120M more than the next highest December opening? -- nm* - ShaunShaun Dec 16, 11:25

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I could anticipate a conversation here late Friday or early Saturday akin to the one we had with the first Spider-man

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