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Cash money poll: should Disney have used Force Awakens to test out dynamic ticket pricing?

Posted by jar jar trump (aka chris) Dec 17 '15, 13:34

If only for opening weekend, for example

You know they are salivating over being able to do it

Responses:

I just don't see how that works when the marginal cost of increasing capacity in the digital film age is virtually nil - znufrii Dec 17, 13:55 4
- there was a quote in the WSJ from an IMAX manager who said he thought people would have paid 2 to 3 times face value for a Thurs/Friday ticket -- nm - jar jar trump Dec 17, 13:57 2
  - they could have done that - regular prices on Friday - "Elite VIP Preview Pricing" on Thursday. -- nm - Landie Calrissian Dec 17, 13:59 1
    - I don't have as much of a problem with that, or, say, it being done for charity, as with regular release manipulations. - bb.-8 Dec 17, 14:01
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They should have relased it a month ago for one day only and charged $100 a ticket. - Lukola Skywalker Dec 17, 13:50
From Disney's perspective, yes - if you're going to test out surge pricing, you have to do it for a movie people want to see. - who's scruffy-looking? Dec 17, 13:43 2
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- they should try it out on live shows, like those rock concerts we bitch about sell outs in seconds and secondary scalpers markets -- nm - General Zeit Dec 17, 13:52
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- But not for the event movies on opening weekend -- nm - jar jar trump Dec 17, 13:43
- are they really? -- nm - Groindo (Green lives matter) Dec 17, 13:41 1
  - [deleted]
nope. -- nm - R2-Deev2 Dec 17, 13:39
no way. people being extra mad at this time of year would suck. -- nm - bb.-8 Dec 17, 13:38
It would have awakened a force indeed. An angry one. -- nm - lii3ou2lu8 Dec 17, 13:38
no. the fanboy rage would have been deafening. -- nm - Landie Calrissian Dec 17, 13:37 7
- There's never going to be a good time to do it. But if ever there was a movie they would pony up despite the nerd rage, this would be it -- nm - jar jar trump Dec 17, 13:41 6
  - the franchise needs to win back the fans. -- (edited) - Mel Profitine Dec 17, 13:43 5
    - I think you're right. I think an opening weekend boycott would have been organized. -- nm - lii3ou2lu8 Dec 17, 13:47
    - *IF* they ever decide to implement that, the first movie will basically be a sacrifice to it. - Landie Calrissian Dec 17, 13:46 3
      - a kids movie might work. - Mel Profitine Dec 17, 13:47 2
        
        new Potter film! -- nm - Remlik Five standing by! Dec 17, 13:56
        
        I'd do anything for love...but I won't do that -- nm - General Zeit Dec 17, 13:50
... surge pricing for movies? Oh, that'll really boost profits. -- nm - Be Be 8 Dec 17, 13:36 7
- the minute it goes into effect, I'll never set foot into a theater again - Pippy Bells Dec 17, 13:44 5
  - agreed. It would be a rare movie that I'd go to see under that circumstance. -- nm - Mel Profitine Dec 17, 13:45
  - The flip side is, if you wait for demand to go down, it gets cheaper -- nm - jar jar trump Dec 17, 13:45 3
    - we already have levels now though - VIP etc cost more. second run theatres cost less.. -- nm - Landie Calrissian Dec 17, 13:49 2
      - Tuesdays (or whichever is slowest for theater) cost less. -- nm - lii3ou2lu8 Dec 17, 13:52
      - yep, and lower prices during non-prime-times, too. -- nm - bb.-8 Dec 17, 13:50
- With this much demand, it would have been the perfect test case, at one level - jar jar trump Dec 17, 13:37

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Cash money poll: should Disney have used Force Awakens to test out dynamic ticket pricing?

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