ST Alpha - "I forget who asked if Star Wars:TFA would help or hurt other films this weekend. For holdovers, it crushed them." (Reading a Post)

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I forget who asked if Star Wars:TFA would help or hurt other films this weekend. For holdovers, it crushed them.

Posted by Inigo (aka Inigo) Dec 20 '15, 09:43

Every non-platform holdover dropped over 50%. 7 of them dropped over 60%. 3 over 70%. It's bigger drops overall than the weekend after Thanksgiving had.

Responses:

Didn't help that everything but In the Heart of the Sea lost a ton of screens. -- nm - Tim Dec 20, 09:45 1
- That's part of it, for sure. I've never seen weekend with the screen count crunch to this effect before. -- nm - Inigo Dec 20, 09:48
With screen saturation there's no more "X is sold out, let's go see Y effect" -- nm - Dano Dec 20, 09:45 4
- Was that ever more than a theory, though? I never saw evidence in numbers to support it. -- nm - Inigo Dec 20, 09:51 3
  - The effect hasn't existed for a long time due to saturation. I wonder what % of Star Wars showings sold out. - Dano Dec 20, 09:56 2
    - I remember seeing it anecdotally, too. But I think any true effect it had on a film's overall box office was cancelled by loss of screens. - Inigo Dec 20, 10:11
    - It doesn't have to be all showings. It can be primetime showings to have the same effect. -- nm - Max Rebo Dec 20, 10:00

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I forget who asked if Star Wars:TFA would help or hurt other films this weekend. For holdovers, it crushed them.

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