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In response to "Was that ever more than a theory, though? I never saw evidence in numbers to support it. -- nm" by Inigo

The effect hasn't existed for a long time due to saturation. I wonder what % of Star Wars showings sold out.

Its probably not a very high %. In the olden days the huge openers would sell out a pretty high % of their shows. I had anecdotally witnessed people walking up to the box office not finding showings available and going to something else. I want to say I saw it with Independence Day.

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