ST Alpha - "actually the only reason diamonds have become a staple for engagement rings is because of an ad campaign the De Beers group started " (Reading a Post)

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In response to "The way I understand it, its an archaic way to make sure guys dont take proposals too lightly" by DreadPR

actually the only reason diamonds have become a staple for engagement rings is because of an ad campaign the De Beers group started

Posted by decline (aka Decline) Apr 7 '09, 10:33

in the early 20th century. Before that, diamonds were not that popular from what I understand.

The slogan 'Diamonds are Forever' is often touted as the greatest advertising campaign to date.

Responses:

Because wikipedia is always right: The first recorded diamond engagement ring was given in 1477 to Mary of Burgundy by her betrothed, Archduke Maximi - DreadPR Apr 7, 10:40 1
- The section talking about engagement ring ownership is interesting. Its just that Diamond is more valuable than a lot of gems - DreadPR Apr 7, 10:43
Darn Marketing and Advertising people! *ducks* -- nm - lileve Apr 7, 10:37

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actually the only reason diamonds have become a staple for engagement rings is because of an ad campaign the De Beers group started

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