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In response to "actually the only reason diamonds have become a staple for engagement rings is because of an ad campaign the De Beers group started " by decline

Because wikipedia is always right: The first recorded diamond engagement ring was given in 1477 to Mary of Burgundy by her betrothed, Archduke Maximi

llian of Austria. Few details are known about the ring itself, but diamonds were considered at the time to have magical powers relative to love, purity, and fidelity � the same characteristics they symbolize today.

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