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Rent-a-mom service for twentysomethings;

New York millennials in need of some motherly TLC can now rent the services of Nina Keneally, who runs the one-woman business Need a Mom. Aimed at struggling youngsters who need a ‘mom but not their mom’, Keneally charges around USD 40 per hour to provide ‘motherly’ services including wardrobe clear-outs, resume reviews, ironing, or a cup of coffee and a chat.

The Need a Mom website promises that Keneally — as temporary mom — won’t ‘question your lifestyle choices’ or ‘keep you on the phone for 45 minutes talking about the neighbors cat.’


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