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In response to "they said they were targeting secondary airports near major centres - much less expensive for them to land at those." by Andie

If that's the case, then my Allegiant reference above is a very strong comparison.

They have major presence, for example, at Sanford, FL (45 minutes from Orlando, lying called Sanford Orlando International), Mesa AZ near Phoenix, St Petersburg FL next to Tampa, etc. And they fly to these from the likes of Rockford, IL.

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