ST Alpha - "I dislike using religion as marketing material. (See BB link for that hvac company site)." (Reading a Post)

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I dislike using religion as marketing material. (See BB link for that hvac company site).

Posted by Beryllium (aka grayman) Jan 15 '16, 11:53

A HVAC company run by American muslims likely wouldn't - nay, COULDN'T - advertise a similar founding.

"Someone at my mosque encouraged me to start an HVAC company", "praise allah for duct tape", etc ... It just wouldn't work in the market.

Although that second one might work as a t-shirt slogan.

I'm sure the company does fine work, and if they were highly rated I likely wouldn't have qualms about hiring them. But I'd be concerned that the way they're marketing their religious background is pious, and that their focus on piety would lead to internal hiring decisions that intentionally avoid diversity.

Responses:

I work for a Christian affilaited organization and I am not a fan of overtly promoting it.... - Walt_Disney Jan 15, 12:08
Mention God and get a 5% discount! - Mop Jan 15, 12:07
There is a dif between using it for marketing and mentioning it when giving a bid. -- nm - Spawn Jan 15, 11:55 1
- not really, it's just a different kind of marketing. -- nm - znufrii Jan 15, 12:04
I had always heard advertising a company as 'Christian' was just a way of saying 'We are not Jewish." -- nm - GregW Jan 15, 11:55

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I dislike using religion as marketing material. (See BB link for that hvac company site).

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