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In response to
"
ComScore has officially acquired Rentrak.
"
by
David
That's too bad. Rentrak is based on Portland. Still good news for the industry. Nielsen needs to improve their TV metrics.
Posted by
Mop (aka Rburriel)
Feb 1 '16, 12:58
Lack of competition has made Nielsen lazy. I expect the entire TV ratings business to be turned on its head in 24 months.
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