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In response to "Though why would KFC want Col. Sanders to be creepy? (Though I suppose creepy mascots haven't hurt McDonalds, or Burger King) -- nm" by Roger More

To get people talking about the character. Hammond was only the Colonel for about 3 months before Norm was brought in.

"We'll make the first character a bit off-putting, then we'll bring in a guy who can put people back at ease, then the next person will play the Colonel as [insert characteristic here]"

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