ST Alpha - "Not specifically for this movie, but DL:" (Reading a Post)

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In response to "Out of curiosity, does either one mention the Easter impact? -- nm" by David

Not specifically for this movie, but DL:

Posted by Roger More (aka rogermore) Mar 25 '16, 12:37

Easter used to be a meh time to launch a movie, but that’s changed. Dollar by dollar, year by year distributors have swelled Easter weekend to a new bar, proving that audiences aren’t holier than thou in their moviegoing, rather love to get out of the house during the holiday break. Weinstein/Dimension took the weekend to a new level with its $40.2M debut of Scary Movie 4 in 2006. Then Warner Bros. pulled out all the stops with its post-Avatar 3D breakthrough Clash of the Titans which debuted to $61.2M. Then Uni’s F7 blew the hinges off the bunny frame with a $147.1M FSS. Seventy-six percent of all K-12 schools are out today with another 45% out on Monday. Heck, Warners should just count BvS as a 4-day opening.

Responses:

Well, they got it wrong but at least they mentioned it. - David Mar 25, 12:43 3
- If BvS follows the same pattern as Furious 7, worst-case scenario is a $150m weekend -- nm - Roger More Mar 25, 12:50 2
  - Oh, I agree. -- nm - David Mar 25, 12:58
  - At this point I am just hoping it takes down the March OW record. -- nm - Shaun Mar 25, 12:52

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Not specifically for this movie, but DL:

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