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In response to "Tonight's keynote speaker blew my mind. I feel I had a "come to Jesus" moment. I'm totally rethinking my messaging on the industry. -- nm" by Mop

Gordon Jones at Boise State. He presentation was actually called "Innovate or Die!"

He's very much a big picture guy but he talked about real world scenarios and solutions, too, which always makes me like the "big picture" guys more. He's made me very frightened of the inevitable data driven future. My only hope is that we don't standardize data points and produce workable analytics until I'm dead.

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