ST Alpha - "TK, Disney wants to have a channel that ages with its viewers." (Reading a Post)

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TK, Disney wants to have a channel that ages with its viewers.

Posted by David (aka David) Apr 7 '16, 16:47

It was appealing to the 13-19 demo, and now that Pretty Little Liars is in season 7, those people are now in the 20-26 demo. So, they change the channel to reflect that their viewers have changed, too.

Responses:

when's the Disney Cinemax? -- nm - Reagen Apr 7, 17:07
I saw that about Cloak and Dagger. Wonder if I get Freeform. -- nm - Remlik Apr 7, 16:53 1
- I'd be surprised if you had cable but weren't getting ABC Family. -- nm - David Apr 7, 17:06
OK, that makes sense.....though removing the Disney name, and giving it a pretty generic name with no inferred ties to Disney - prayformojo Apr 7, 16:49 6
- I presume that the thinking in the boardroom is... - David Apr 7, 17:05 5
  - yeah, that was a big risky leap to take -- nm - prayformojo Apr 7, 17:07 4
    - Do you think it's the smart move or a foolish disavowal of the brand? - David Apr 7, 17:14 3
      - given the # of channels, they should have setup a new on and called it Freeform and used the original to keep the viewers coming from a young age -- nm - Beaker Apr 7, 17:41 2
        
        They'd have to double their programming for that then decide what goes where. It's the FXX fiasco. -- nm - David Apr 7, 18:06 1
        
        true, but it is Disney, they can snap their fingers and get 10 new shows :) -- nm - Beaker Apr 7, 18:14

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TK, Disney wants to have a channel that ages with its viewers.

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