ST Alpha - "OK, that makes sense.....though removing the Disney name, and giving it a pretty generic name with no inferred ties to Disney" (Reading a Post)

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In response to "TK, Disney wants to have a channel that ages with its viewers." by David

OK, that makes sense.....though removing the Disney name, and giving it a pretty generic name with no inferred ties to Disney

Posted by prayformojo (aka mayhem) Apr 7 '16, 16:49

costs them a lot of name recognition.

Responses:

I presume that the thinking in the boardroom is... - David Apr 7, 17:05 5
- yeah, that was a big risky leap to take -- nm - prayformojo Apr 7, 17:07 4
  - Do you think it's the smart move or a foolish disavowal of the brand? - David Apr 7, 17:14 3
    - given the # of channels, they should have setup a new on and called it Freeform and used the original to keep the viewers coming from a young age -- nm - Beaker Apr 7, 17:41 2
      - They'd have to double their programming for that then decide what goes where. It's the FXX fiasco. -- nm - David Apr 7, 18:06 1
        
        true, but it is Disney, they can snap their fingers and get 10 new shows :) -- nm - Beaker Apr 7, 18:14

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