ST Alpha - "I presume that the thinking in the boardroom is..." (Reading a Post)

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In response to "OK, that makes sense.....though removing the Disney name, and giving it a pretty generic name with no inferred ties to Disney" by prayformojo

I presume that the thinking in the boardroom is...

Posted by David (aka David) Apr 7 '16, 17:05

teenagers evolving into adults associate Disney with their childhood. Taking that name out of the equation while providing more adult fare (PLL is like a mid-90s Fox show) will solve that issue. It's a fascinating attempt, and I honestly have no idea how it'll turn out.

Responses:

yeah, that was a big risky leap to take -- nm - prayformojo Apr 7, 17:07 4
- Do you think it's the smart move or a foolish disavowal of the brand? - David Apr 7, 17:14 3
  - given the # of channels, they should have setup a new on and called it Freeform and used the original to keep the viewers coming from a young age -- nm - Beaker Apr 7, 17:41 2
    - They'd have to double their programming for that then decide what goes where. It's the FXX fiasco. -- nm - David Apr 7, 18:06 1
      - true, but it is Disney, they can snap their fingers and get 10 new shows :) -- nm - Beaker Apr 7, 18:14

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I presume that the thinking in the boardroom is...

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