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In response to
"Is BvsS considered a financial success?"
by
Dignan
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It's a complex answer that boils down to yes and no.
Posted by
David (aka David)
Apr 20 '16, 14:03
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The secret aspect of moviemaking is that producers entice rich people to invest in projects, mitigating the corporation's risk on a nine-figure tentpole. In that way, it's difficult for a movie to lose money.
BvS did well in the one way that matters most to WB. It earned a disproportionately large amount of its money during opening weekend, the time when the exhibitor earned the smallest split. They mirrored that behavior overseas, where the contracts aren't quite the same but the underlying premise remains. So, if you're going to have a box office disappointment, frontloading is better for the studio and worse for the exhibitor.
Still, BvS has a negative cost over $400 million worldwide. It needed $1.2 billion to cover everybody's interest. At this point, it's struggling to get 75% of that amount. So, WB isn't out any money right now, but there's zero energy for a franchise from consumers. Also, their investors plus exhibitors are all pissed at them.
This is a least case scenario result. If their execs are satisfied, it's time for a culling to bring in some new, smarter people.
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