i wonder why the for profit media loves trump....
Posted by
x (aka dmuck)
May 5 '16, 12:58
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"When CNN President Jeff Zucker saw the ratings for Fox News’s first Republican debate last August—a staggering 24 million viewers—he immediately called up his head of advertising sales and told her to raise prices, by a lot.
It would be the first of many such calls during an election season that has been a bonanza for all three of cable’s major news channels, but especially for CNN.
The channel, owned by Time Warner Inc., ended up boosting its ad rates for the second Republican debate, in September. It charged advertisers as much as $200,000 for a 30-second spot, roughly 40 times its usual prime-time price, and continued to raise prices across its schedule as interest in the election escalated, according to people familiar with the matter.
Since the start of the year, when the primary season began in earnest, CNN’s prime-time audience has more than doubled to 435,000 viewers a night in its target demographic of 25- to 54-year-olds, according to Nielsen.
After years of weak ratings, the network is nipping at the heels of Fox News, the longtime ratings leader in cable news, whose prime-time audience has grown 42% to 450,000 viewers, and is roughly doubling the audience of MSNBC, the weakest of the three major cable news channels. which is up 73% at 225,000"
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