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Assuming he loses, I wonder what this campaign will wind up doing to the Trump brand. He mostly has luxury properties. His followers are not

demographically likely to be his customers. I wonder if he's going to go way down scale in the future. Personally I know that I've stayed at the Trump Hotel here several times. My wife and I stayed there the night of our wedding and we've gone back to celebrate our anniversaries there since (most years) until this past year. He'll never get another dime from me. I doubt I'm alone in this.

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