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In response to "aftermarket tickets cost way more; but a million DVDs at $20-$25 would be a nice haul; and people would still go to the plays -- nm" by Beaker

25 million dollars is nothing to a production earning 2 million in one week in only NYC.

There will soon be numerous productions earning tons of money as well. And these productions will run for years. There will eventually be a way to view this at home but it's not a film with only a 3 month window to earn money. A DVD at this point would seriously dilute ticket sales at a moment when there isn't a hotter ticket in town.

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