"Susan Boyle: 100 Million YouTube Views And No Money For Anyone"
Posted by
Ender (aka Ender)
Apr 22 '09, 06:52
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From Business Insider:
Susan Boyle has one of the most popular videos in YouTube history, logging roughly 100 million views in a little over a week. But neither YouTube nor Britain's Got Talent's production company, Fremantle Media, has gotten any money from those streams
"That video is not being monetized," a Google spokeswoman tells Wired.
A YouTube spokesman confirmed to us that the video isn't running a single ad against all of the Susan Boyle clips people have uploaded. User-uploaded videos don't have ads placed with them, and even YouTube's content partners can choose whether or not they want to run ads against their videos, the spokesman added. So far, no one who's uploaded a clip of Susan Boyle singing has allowed YouTube to run an ad against the clip.
Wired figures, "if Google sold a decent amount of video overlays on the video (earning an estimated $20 per thousand views), [Simon] Cowell[, who co-produces Britain's Got Talent,] and company would be owed millions more in revenue sharing."
As for Sony MusicFremantle Media, we don't know why they haven't chosen to run ads against videos of Susan Boyle, particularly since Britain's Got Talent is a content partner with YouTube.
No one's selling downloads of the song on Susan Boyle's YouTube videos either, probably because a downloadable recording hasn't yet been made. But that's another missed revenue stream, hypebot notes: "If just one half of one percent of those that watched the video hit buy, that's 500,000 downloads."
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