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In response to
"How so? -- nm"
by
con_carne
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Well, if you look at research, you'll see newspaper does a much, much better job of reaching the $75,000+ income than really any other medium.
Posted by
Callisto (aka Callisto)
Apr 22 '09, 09:23
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mainly, I imagine, it's because those are older customers and the primary demographic is older.
If I do a research skew, low income folks are best reached by certain radio stations almost 100% of the time.
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