ST Alpha - "FB made the cardinal sin of effing with its advertisers -- (link)" (Reading a Post)

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FB made the cardinal sin of effing with its advertisers -- (link)

Posted by ML (aka Iadodger) Sep 23 '16, 07:51

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"Big ad buyers and marketers are upset with Facebook Inc. after learning the tech giant vastly overestimated average viewing time for video ads on its platform for two years" (www.wsj.com)

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related: -- (link) - ML Sep 23, 07:58
oof. "...likely overestimated average time spent watching videos by between 60% and 80%" -- nm - decline Sep 23, 07:56

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