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In response to "Ah, I thought you meant would create a sizeable competitor with the scale to compete with AA, United, Delta, etc" by Roger More

They don't overlap as much as some, but they definitely compete on a number of key routes. -- (edited)

My point was that Alaska doesn't do North-South east coast routes like NYC and BOS to Florida. Jetblue does have some routes up and down the West Coast that compete with Alaska.

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