Morton Salt has come out of nowhere to launch a pretty successful social media campaign in conjunction with OK Go
Posted by
Mop (aka rburriel)
Dec 12 '16, 09:45
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A large part of that success has to do with the fact that they've leveraged OK Go's channel and coupled it with some social awareness.
This differs from Poloroid and others who have tried to buy their way into social media success by hiring popular artists like Lady Gaga.
We all watched that new OK Go video, and now they're running a series of interviews with up-and-coming female artists under the banner of "Walk Her Walk Talk" or, I suppose, "Walk Her Walk" Talk.
Mop
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