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In response to "One other thing I read (not sure if it is in this article or one of the other post-mortems) that is an important note" by ty97

In most projects, he's just the marketing/consulting part, with none of his own money....he loves working with over extended partners/firms because...

when the going gets financially stretched, he can pull the plug, facing ruin the partners can agree to accept much less than due, back out entirely and he gets places for half or less.

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