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Marvel exec blames sales drop on diversity push -- (link)

Posted by znufrii, definitely not 40 (aka znufrii) Apr 3 '17, 07:16

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https://www.theguardian.com/books/2017/apr/03/marvel-executive-says-emphasis-on-diversity-may-have-alienated-readers (www.theguardian.com)

Responses:

not quite. What he actually said is that he heard from retailers that's a reason sales are down. -- nm - Remlik Apr 3, 08:07 2
- Yeah, but still. - Callisto Buffalomeat Apr 3, 08:14 1
  - respectfully...Marvel did adapt and adjust, and old time readers are rejecting it. - Remlik Apr 3, 08:33
It's not the diversity--it's the constant rebooting of titles--People are very attached to core characters, because of the movies--Run with that! -- nm - Flavorize Apr 3, 07:33 8
- I remember seeing the checklist of stuff I'd need to read all of Civil War and said "fuck that noise" -- nm - Reagen Apr 3, 07:42 6
  - Except you never needed to read all of that. Marvel made a very public change to events starting with Civil War, all you needed was the main miniserie -- nm - Remlik Apr 3, 08:05
  - yup -- nm - Beaker Apr 3, 07:51
  - That's what broke me in the mid-90s. All the other books I needed to read to keep up. I've told this story before, I'm sure but... - Mel Profit Apr 3, 07:49 3
    - that was crazy time in the 90's. no doubt. But when they were being bought and sold daily as a company MArvel at the time - Remlik Apr 3, 08:06 2
      - I. lost. it. On one of your fellow Comic Book Employees. LOST. -- nm - Mel Profit Apr 3, 08:29 1
        
        I probably would have patted you on the head back then. -- nm - Remlik Apr 3, 08:34
- yup -- nm - Beaker Apr 3, 07:41
or, nobody is reading the comics, when they can just go see one of the 100 marvel movies coming out. -- nm - groiny Apr 3, 07:31 2
- incorrect. COmics are *selling* it's just moving around. The demographics are getting younger for readers so there is a lot of Young Adult (YA) comics - Remlik Apr 3, 08:11
- see I think that is what it is - saturation every where. its not special -- nm - Epiphany Apr 3, 08:00

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