What $1 a day for 15 days got us on Facebook: Reached 1250 people. 30 link clicks. 5 people liked the ad, maybe 1 or 2 people liked the Facebook page -- (edited)
Posted by
oblique (aka kkuphal)
Jun 30 '17, 08:08
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The ad was to drive traffic to a special landing page on my wifes website, not to the Facebook page.
100% of the link clickers were women with ages in all demographics. 83% of the ads were viewed by women.
From Google Analytics, there were about 50 sessions to the page in the past 30 days, most (like 46) just drop out after viewing that page (which is fine, the page is full of links to spotify/itunes/amazon) but about 10% poked around the site.
Hard to tell if it translates to additional listeners (even though we have access to the verified artist tools on Spotify) or sales as those reports are significantly delayed and not real time
All in all, it's a pretty interesting experience that I'm likely to repeat with another ad specifically for the album on July 1st.
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