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In response to "I think it is backlash to "marketing culture" ... I don't hate pumpkin spice, I hate all the ads declaring "Pumpkin Spice season is BACK y'all!!!" -- nm" by rollo

In the specific case of pumpkin spice, that's part of it - "don't tell me what to like". But unnecessarily petty hostility being viral exists outside of that, -- (edited)

Think about kids being picked on at school because they like the "wrong" things.

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