An ICO that provides many coins for less than a dollar is a wondrous financial opportunity if that item grows to $100 or more in value.
Let's say that you can get 10 for $1. You buy $50 worth instead of going out to dinner that night. You have 500 coins. IF (and it's obviously a very small chance) the currency reaches $100, you've made $50,000. And that number scales depending on investment value.
We're at the point right now where if I'd made the minimum late purchase of Bitcoin Kim and I had discussed, we'd have earned $1.1 million. If I'd bought $100 worth when I first heard of it, even if I hadn't daytraded any, the best way to maximize profit, we're talking about more than $100 million. In reality, I could have made over a billion since a quick review of ST's archives will show what a handle I've had on its trending.
The amount of money under discussion is truly insane and life-changing.
This is (at least the genesis of) the real life Quatloo/Gil/Latinum/whatever other meta-currency name you prefer.
Kim and I talked about buying 100 when they were around $5.80 simply to track the economics of it. We decided it was like throwing $580 away. Oops.