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In response to
"They've done what in the who? -- nm"
by
David
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Here's some background:
Posted by
MDH (aka MDH)
Dec 7 '17, 12:28
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The new service, available on some existing GM 2017 model Chevrolet, Buick, GMC and Cadillac vehicles, will offer a growing number of retail, fuel, hospitality, food, hotel and transportation brands on the in-vehicle touch-screens, the company said. The platform will be available in most 2018 models.
“The average American spends 46 minutes per day on the road driving,” said Santiago Chamorro, GM vice president for global connected customer experience, in a statement. “Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back.”
Chamorro said GM will roll out more personalized Marketplace features to an expected audience of about 4 million U.S. drivers over the next year and a half.
GM’s Marketplace uses the autos’ embedded 4G LTE mobile connections and a compatible entertainment system. Marketplace does not require a separate data plan, the company said.
“For most retailers and consumer brands the daily commute is the only time not accessible in a consumers’ day,” Chamorro said. “Marketplace gives merchants the ability to more safely engage with drivers and passengers in a meaningful way that provides true value for our customers.”
Marketplace is designed to be used while driving. It leverages machine-learning from real-time interaction data, such as location, time of day and a driver’s established digital relationship with third-party merchants, to offer personalized experiences.
GM said Marketplace’s physical interface was designed to minimize manual interactions, “helping drivers keep their eyes on the road and their hands on the wheel.”
Six restaurant chains are prominent among the first brands available on the Marketplace platform.
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