ST Alpha - "Slate: Yes, the MLK Jr. Estate Approved That Ram Trucks Super Bowl Ad -- (link)" (Reading a Post)

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Slate: Yes, the MLK Jr. Estate Approved That Ram Trucks Super Bowl Ad -- (link)

Posted by Strongbad (aka Rambler14) Feb 6 '18, 09:06

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The brand “worked closely with the representatives of the Martin Luther King Jr. estate to receive the necessary approvals,” a representative from Ram Trucks told me in an email. “Estate representatives were a very important part of the (slate.com)

Responses:

Wait, this was in question? I doubt the network would have aired it without knowing this. -- nm - Spawn: Six Time Blood Feud Champion Feb 6, 09:09 7
- Given the social media backlash and freakoutery, I guess an explanation was required? -- nm - Strongbad Feb 6, 09:11 6
  - And the statement from the foundation that they were not involved probably served to confuse things. -- nm - znufrii Feb 6, 09:13 2
    - It might not be national knowledge, but there has been a TON of legal battles over the years between members of the King family. -- nm - Strongbad Feb 6, 09:16 1
      - That is completely unsurprising. -- nm - znufrii Feb 6, 09:18
  - It was still a ridiculous ad, regardless of the approval. -- nm - ty97 Feb 6, 09:13 1
    - It was no, "Baseball, hot dogs, apple pie and Chevrolet." - Spawn: Six Time Blood Feud Champion Feb 6, 09:15
  - Ah. People *do* like to look for things to bitch about. -- nm - Spawn: Six Time Blood Feud Champion Feb 6, 09:12
yes, the estate put out a statement pretty quickly afterward saying so. The MLK foundation nor Bernice King manage the estate though AFAIK -- nm - ty97 Feb 6, 09:07 1
- Correct. That is explained in the article as well. -- nm - znufrii Feb 6, 09:09

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